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Ariel - Fashion Shoot
With London Fashion Week well underway it seemed apt to include this little gem of work where online users engage in real-time events.
During one week, 29 August -- 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled.
Users log onto Ariel's Facebook page to control a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. The stained garment is then sent in the post to you after being washed on-site with regular Ariel Actilift.
