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You may have already seen this one but I wanted to add it to the archives either way.

AT&T have created an Augmented Reality “Unboxing” Facebook App for the trio of new Windows 7 phones, letting users experience the latest smartphone features with a layer of seamlessly integrated social content.

It features friends photos and status updates as part of the personalised Augmented Reality experience, mixed with some nice motion graphics and interactive hot spots.

I have to admit, this is one of the better augmented reality product demo’s I’ve seen and the first with a good level of live social integration.