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AXA: Merging the boundary between traditional and digital
AXA Insurance in Belgium have developed an engaging new print ad to promote the launch of its new iPhone app, designed to help its customers in the event of an accident.
What's really great about this is the way it merges traditional print advertising with a digital twist to really bring the ad to life through a video and product demo.
With the print industry struggling to stay afloat it's great to see the two technologies working alongside each other to maximise an ads potential.
