Coca-Cola: Maroon 5 24 Hour Crowd Sourcing Session

Today Maroon 5 open up their studio for a 24h live stream event on Facebook in collaboration with Coca-Cola. Their aim is to write, record and produce a new song in just 24 hours, made entirely from social communities input.

The event is being hosted on Facebook and at the moment, has about 7,500 RSVP’s while the campaign video is a little static at just 16,400 views on YouTube… So it does beg the question - is branded crowd sourcing getting old?

http://www.facebook.com/event.php?eid=193645707320626

Posted by Jason in:
Advertising, Interactive, Miscellaneous, Mobile, Music, Social Media, Technology, Web

14:48

22/03/11

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