Categories
Cultural sponsorship or merely advertising?
"In the past Venice was thought of as one of the most romantic cities in the world, these days it seems that the romance is fading and advertising is taking its place.
Today the Venetian authorities are doing restoration work on the Doge’s Palace and the Prigioni Nove, and to get funding they have sold scaffolding to clothing company Sisley. The Bridge of Sighs has all but disappeared.
This type of ‘cultural sponsorship’ where companies pay for their brand to be visible in prominent locations and the money goes towards restoring the cultural monuments, seems to be happening all over Europe and opinion is divided."
Read Cassandra Gill's compelling article - here.
