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Ever wondered how to break the ice and meet new people at music festivals? Well Heineken have at their Open’er Music Festival in Poland. They created a new way for people to start a conversation and connect with complete strangers via U-Codes, personalised QR codes that promote your desired message to anyone who scans you.

Event goers simply had to visit the Heineken U-Code Dome to setup, personalise and print their own QR code stickers. Once scanned, it's a great way start a conversation...