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IKEA - Facebook showroom
For the opening of the new IKEA Malmö store, Forsman & Bodenfors in Gothenburg created a Facebook campaign.
The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. But at the same time staying relevant and focusing on IKEA's offer, their products. Without messing around.
Play the video to see the idea behind this great concept or join in for yourself here - http://www.facebook.com/ikeagordon
