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As a creative agency of brand thinkers and designers, we see the world with a decidedly brand perspective. Brands play such an ever-present role in our day-to-day lives that we barely notice them as they compete for our attention from billboards, TV, supermarket shelves and product packaging.
This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.
As baekdale.com calls it ‘Pulp Fiction for Brands, It’s not for kids, it’s nasty, it’s cruel – but it is incredibly well made.’
