Categories
M-Publishing
JUNE 1st 2010, RIBA, London
After the extremely successful M-Football event, the team from Camerjam are following up with what looks set to be another cracking day, focused this time on how that little device in your pocket can revolutionise and reinvigorate the publishing industry.
After seeing sharp declines in advertising revenues and circulation during recent years, the print publishing industry is at a crossroads. People are increasingly accessing content online, where a lack of willingness to pay for subscriptions means that digital publishers have had to rely on advertising to fund their businesses, a task that has proved challenging in the current economic climate.
However, in the annual census of the Association of Online Publishers, 75 percent of members said that they plan to increase investment in mobile publishing this year, proving that mobile has become the key focus for 2010. According to a PricewaterhouseCoopers and IAB study that literally just landed in the Contagious inbox the total spend on mobile phone advertising in 2009 rocketed by 32% year on year to a new high of £37.6m!
If mobile isn't currently at the top of your to-do list, here are a couple of key global facts that should get you reaching for the post-its:
- Mobile display - which includes banners, text links, tenancies pre- and post-roll and in-game advertising - grew by 24% to £17.4 million and a market share of 46% (50% in 2008) in the UK
- Mobile internet usage increased by 21% in 2009 with 18.9m handsets now accessing the mobile internet every month*
- 23% of time spent accessing internet is on a mobile device - average time spent surfing on a mobile is now 32 minutes a day *^
- Smartphone usage is up 70% in the UK where it is growing faster than Europe*
- Unlimited data plans (unlimited internet access) up 113% in 2009*
- 77% of mobile internet sessions now exceed five minutes**
- Time spent on social networks now greater on mobiles than a PC - 41 minutes a day spent on Facebook via mobiles and 31 minutes a day via PC*
(Sources: *Comscore/GSMA MMM; ^UKOM/Nielsen; **Yahoo! Appetite)
Consumers are used to paying for mobile content, with UK content revenues increasing to £242 million in 2009 and forecast to hit £302 million by 2010, according to research firm Mobile Squared. Handsets are becoming increasingly powerful, with users now accessing mobile internet for a flat rate and the explosion of apps and the launches of the iPad and Kindle all presenting clear opportunities for publishers to create new mobile business models.
M-Publishing will bring together the leading executives from the publishing industry to work together with the top mobile thinkers to develop effective strategies for driving sustainable revenues from mobile publishing. Using an array of innovative conference formats, speakers and delegates will share experiences, learn from each other and collaborate to form long lasting business opportunities and partnerships.
Key speakers to look forward to include Jonathan MacDonald, Managing Director of JME.net, Richard Titus, CEO, Associated Northcliffe Digital, Russell Buckley, Vice President Global Alliances at Admob and Jonathon Moore, Mobile Product Manager, Guardian.
