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This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.

Market forecasts are predicting that the “AR market” could be worth $732 million in the next five years, (Juniper Research) and that worldwide smartphone sales will exceed 1.1 billion by 2013, (Parks Associates).

I think we’re still a fair way off of this technology becoming part of our everyday lives, but it’s great to see how advanced technology, such as AR can be harnessed in the future.