mflow - Private Beta

Music recommendations have been spreading the joy of a good tune for as long as people have been able to lend a bit of vinyl or put together a compilation tape. Of course the internet's taken that to another level with sites like Pandora, Last.fm and even iTunes' Genius function all able to analyse your musical taste and make some suggestions based on your listening habits and optimum number of beats per minute.

Currently in private beta, mflow is a music recommendation service that connects users and rewards them when songs that they have recommended are bought by other listeners. Users 'flow' a track and are given the option to include a comment. Then the first 30 second snippet of the song is sent out to their followers. If a follower buys the track to listen to it in full, the recommender receives 20% of the price paid for the track - added to their mflow tally to be spent on more music. Musical catalogues currently up and running on the site include Universal's and Beggar's.

Recommendations can be filtered by users and organisations such as magazines and bands including UK-based music magazine, Clash and Temper Trap have pro accounts, spreading information and comments about the songs they are listening to via the service.

mflow have invited 1000 people to join the private beta trial. Simply head to www.mflow.com and enter WWTJHV to get started.

mflow will launch to the wider world on 15th April, and in the mean time you can find further details of developments on its blog, Facebook and Twitter.

Happy listening!


Posted by Jason in:
Advertising, Interactive, Music, Social Media, Web

11:46

09/03/10

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