Blog

Firstly, my sincere apologies, never would I have thought that Miley Cyrus would grace a They.Create page, and let me predict it will probably be the first and last time! However, I’ve good reason to post this YouTube video, lately, I’ve started to notice all kinds of interesting commercial applications of YouTube Annotations, and this video, is a pretty good example of how the music industry has started to leverage YouTube as a campaign landing page and not just for releasing video clips.

The new Miley Cyrus album is being promoted with the campaign driving people to this YouTube page where the annotations allow users to sample some of the upcoming tracks and get access to the featured music video. I expect we’ll start to see this kind of annotation work on lots of new music videos (still the most viewed video content online apart from 'you know what', along with movies and potentially around commercials or product demonstrations and reviews.