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Ever wondered what happens when you mix social networks with live competitions?

Well Mini have created a fantastic and fun way to engage users on their Facebook page by giving them a chance to win a mini by burning the rope that holds it.

Everytime someone likes the mini page, it fires a short burst of flames to the rope that's holding the mini up from a 15 degree angle. The winner of the mini is the person who burns the rope enough to release the mini.

Simple and genious!