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I’m really starting to enjoy what brands and agencies are doing with their YouTube channels of late, and this new campaign out for the New Zealand Army is right on the money in terms of platform engagement and experience.

The Saatchi & Saatchi NZ team created a Sharpshooter game that challenges you to “Get What It Takes” through a series of shooting range missions that get increasingly harder and ridiculously addictive.

Once you’ve completed the game, you’ll be able to explore a number of webisodes detailing fast tracked army training to show potential recruits just what it takes to become a soldier in the NZ Army.

Click here to check out the game.