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Online AR Shopping
Hearst Magazine Digital Media, apparel brand JCPenney and augmented reality (AR) studio Metaio have partnered to produce a virtual dressing room enabled by AR on US-based teen magazine website, Seventeen.com. The dressing room allows shoppers to virtually try on clothes and select, rate and share their top picks with friends via Facebook or email. Users can also purchase the items directly from jcp.com.
The software application makes it easy for the user to adjust the image of the item of clothing to fit their size and height using AR markers which adjust the display with just the wave of a hand.
'Teens have long turned to Seventeen as a trusted style authority,' said Mike Boylson, executive vice president and chief marketing officer for JCPenney. 'Through this unique collaboration with Seventeen.com, we're able to merge teens' love of technology and shopping, and provide an interactive experience that allows them to discover the exciting, affordable fashion available at JCPenney.'
The integration of the AR technology should be a hit for young teenage girls who will now be able to take the guesswork out of shopping online. The brands involved also benefit from the novelty of the application, which should attract more customers to the site to use the online shopping tool and buy the results.
