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Real Flowers from Facebook
Here is a great initiative from 1800 Flowers who are well known as a pioneer in social commerce, being one of the first to launch a Facebook store.
To showcase their same day delivery capabilities, they’ve come up with a great new idea integrating Facebook birthday notifications.
Their Facebook app lets you post a virtual flower to a friends wall, wishing them happy birthday. Each virtual flower counts as one “real” flower in a group bouquet that gets sent from all their Facebook friends once 12 virtual flowers are sent.
To add to this, the flowers are wrapped with the photos of everyone who participated to the birthday boy/girl by the end of the day.
