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'Saving Lives' Interactive Digital Billboard
A digital campaign was installed in bus shelters across the states and combines interactive digital billboards with pressure sensors. It's aim was to promote careers in the public health sector by engaging with its audience.
The billboard uses the sound of a flat-lining electrocardiogram monitor to evoke passers by to touch the patients chest and bring him back to life.
It's a nice a campaign if a little flat, (no pun intended) but it would have been good to see it pushed further.
