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Tired of the same cup of old joe? Well, Starbucks have just tried to stir things up (sorry) with the launch of the Starbucks Cup Magic app. The app activates unique Augmented Reality experiences triggered by their famous red xmas cups. The idea is to find, activate and share all 5 special xmas characters that appear randomly on the red cups.

At first glance I thought I'd rather just have an extra shot of coffee, however the new app also happens to showcase special offers and provides an eGifting facility which is a nice addition to the linear AR experience.