T-Mobile Angry Birds Live Real Life Angry Birds Experiential

For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game.

T-Mobile Spain, aiming to leverage the popularity of the game, created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week.

I guess you could call it a success...


Posted by Jason in:
Advertising, Campaign, Interactive, Miscellaneous, Mobile, Technology

11:34

15/06/11

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