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The Walking Talking Look Book
The three joys in life, fashion, film and music are what British label Percival sought to combine with their "fashion film". It was shot by Alex Turvey to showcase their Autumn/Winter 2010/11 collection.
Crisp videography, cool clothes and good music make for a sensory treat.
Many fashion houses have been creating 'fashion films' as an alternative or supplement to look books, but not all have succeed to impress like this one.
Two things I loved:
1. The shock of the yellow mac jacket against the black and white key print sweater (Percival website).
2. Young Buffalo's "Caterpilah" playing in the background (check out their Myspace page).
