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Making tunes one snippet at a time.

Combining a simple app for capturing your inspired melodious moments with a network of like minded musical maestros, the service is all about samples rather than songs. Samples are limited to recordings of 40 seconds and users are encouraged to think beyond instruments and capture random sessions or ambient sounds using a slick mobile app. The video here explains it all thounds.com/pages/en/tour

This excited even the tone deaf amongst us; almost anyone can pick up a tambourine and make something that sounds slightly tolerable. Thounds as a tool allows you to instantly record and share this with thousands of other users and also amongst your friends, adding to their beats and warblings. Snippets can also be embedded on Facebook, a smart move that takes the music to new audiences and helps raise awareness with Facebook's wall - the mighty buzz generator.

The service has been met with curiosity from labels, some sceptical. Some felt it threatened artists, while others have been positively excited, recognising the need for innovation in the industry. The most interesting example of its use so far is a teacher out in Canada using it in school to teach his pupils. Building partnerships with musical institutions could be a big growth area for Thounds, especially in schools, due to its simple bitesized nature. Who knows what 30 screaming children running around creating an assortment of beats and noise on any bongo drum or keyboard within reach could create? The short 40 second limit caters to frenetic attention spans and encourages trial and experimentation. Now where's that tambourine?

thounds.com