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Unilever worked with SapientNitro in London to create a smile-activated vending machine to spread some extra joy at Cannes this year. Globally, the Anglo-Dutch fmcg giant owns ice cream brands including Wall's, Ben & Jerry's and Klondike.

Using facial recognition technology and AR, the machine tracks a customer's smile and rates it on a 'smile-o-meter'. The user can then directly post their image to Facebook and select the ice-cream of their choice.

Ian Maskell, global brand development director for Wall's at Unilever said: 'It offers a revolutionary new way for consumers to buy ice cream and, simultaneously, a revolutionary brand experience'.

Before appearing in sunny Cannes, the vending machine toured the Rock in Rio festival in Lisbon, Portugal. It will be touring the rest of the globe at a number of sunny locations over the next 18 months.