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UNIQLO: Innovation Project
Uniqlo have just released a series of video catwalks to demonstrate the new features and functionality of their latest outerwear.
Ok, so the navigation is a bit of a nighmare but what I loved about this was the layering of technical infographics and iconography alongside video content. It sure makes a nice change from simply seeing a model on faux catwalk walking up and down in slo-mo to sell a jacket!
It would have be great to see more interactive elements with the videos and perhaps better content linkage.
