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Following the success of its Write the Future spot - which has garnered over 32m views online alone since its release - Nike has partnered with post-digital aficionados Deep Local to create an outdoor interactive display in Johannesburg throughout the World Cup.

The massive display, almost half the size of a football pitch, is being projected onto the Life Centre, a prominent building on the Johannesburg skyline. Fans from across the globe are challenged to predict the headlines for the following day's news. Messages can be submitted via Facebook.com/nikefootball, Twitter, Mxit (South Africa) and QQ (China) to over 50 of the top Nike World Cup athletes from around the world. The display supports messages up to 57 characters in 12 languages and displays up to 100 messages per night.