X-Ray Pin-up Calendar

This is the coolest pin-up calendar I've seen, literally bearing all...Like it that the shoes stay on, good work!

The Brief was from Medical imaging firm EIZO who wanted to come up with a catchy giveaway that highlighted their expertise in “high-precision displays for the examination and diagnosis of radiographs.”

The result, dreamt up by German ad firm 'Butter' A pin-up calendar in which women, truly, truly bear all. As the promotion concept puts it,

“Very popular among craftsmen but quite new for medics: Pin-up calendars. At last, one which shows absolutely every detail.”

Check out all 12 months www.butter.de/

Posted by Kerry

15:00

30/06/10

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