Projects

Babicka Vodka

Brief

Babička is the brainchild of entrepreneur Alex Clarke, who was inspired to create the world's first original wormwood vodka after years of experience in the drinks, travel and music industries.

Babička (ba-bitch-ka) vodka was inspired by 16th century Czechoslovakian wise old women called "babičkas". The babičkas freely used wormwood in their potions for its reputation of enchancing sensuality, creativity and love, not to mention its mildly hallucinatory effects.

Our brief was to design and develop a new site to reflect the brand and its dark, mysterious nature of the world's first witches brew.

Outcome

Our initial Determine stage of the project involved consultations with both Alex and his PR agency LDR London, whereby we fully scoped and scheduled the project alongside carefully selected photographers and copywriters.

The Design stage lead us towards a dark and mysterious approach, always placing the product and its accolades in key view. A simple colour palette and hand written font was created and embedded to give the typography a personal touch. 

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