Bands & Brands Book
Brief
They.Create was commissioned to design and art direct a music guide for brandamp and Universal Music. Both a guide and study, the book aimed to enrich and inform advertisers, media planners and buyers, creatives and music executives about the processes and research behind music and branding.
Outcome
Working closely with a large team of talented individuals ranging from copywriters, market researchers and strategists through to professors, Mercury Music Prize panel judges and even U2's Paul McGuiness, Bands & Brands was born.
Design
A glossy, silver dustcover embellished with a gold foil disc and black titles gives the book its shelf appeal and represents the style of content.
Information is interspersed with interviews and case studies tipped-in with thinner, coloured, uncoated paper. Sourced and created documentary style imagery helped enhance authenticity of the books research, whilst the creation of a new typeface set the visual tone.
Overall the book and Mini Music Guide was extremely well received both by the client, the WPP Group and Universal Music. It has been featured in design, music and branding journals and national press.
They.Create are a committed, thorough and dynamic agency at the top of their game.
Their commitment to our project and their attention to detail instilled great confidence with the team and we are delighted with the end result.
brandamp
See Also
brandamp
Identity
brandamp
Website
Fouzia Madani
Website
