brandamp
Brief
Born out of a 50/50 collaboration between Universal Music and WPP advertising and marketing, brandamp's business is about making sure brands are heard as well as seen.
brandamp wanted to create an identity that could symbolise the notion and excitement of music whilst retaining a sincere business approach.
Outcome
Our initial design development looked at everyday familiar musical icons we interact with. We then took this a stage further by customising the letter ’P’ to incorporate a sound icon, injecting some fun and energy into the logotype.
Hot fluorescent colours mixed alongside warm subtle brown hues to create an instantly recognisable identity that can be successfully applied across all forms of media, whether animated or adorning an artist’s stage.
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We are very proud of the identity They.Create have designed.
It's a great success across the multiple forms of media it serves.
brandamp
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