Projects

brandamp

Brief

brandamp is a 50/50 venture between Universal Music and WPP, acting as a music guide for brands. They combine the vast catalogue and musical knowledge of the world's biggest record company, with the branding expertise of the world's largest marketing services group - making them the perfect partner to help brands harness the power of music.

Following a competative pitch, They.Create was successfully appointed to develop a site to showcase a selection of brandamp's work in an environment that represents their core philosophy.

Outcome

Throughout our consultation process we uncovered the potential to utilise Universal Music artists, find bands, gigs, ‘live events in your area’ through the introduction of an Event Tracker, showcase new talents, broadcast video/audio and stay in touch with new artists.

We developed a Flash interactive to demonstrate firsthand how music alters our interpretation of imagery through the 'Music changes everything' video/audio player. The interactive was so successful; we were commissioned to develop an offline version for brandamp to use as a presentation tool.

Controlled and managed through You.Create content management software and You.Send email marketing software, the site is hosted on our dedicated servers, giving brandamp complete flexibility.

They.Create continue to work closely with the brandamp team to ensure a consistent brand image is achieved during its global expansion.