Gorgeous Group
Brief
They.Create won a competitive pitch to design and develop a website and working tool for The Gorgeous Group to promote their services, brands, events and press - positioning them as industry leaders within the drinks & hospitality markets.
Outcome
Following a comprehensive competitor analysis and market research, our findings uncovered three key questions surrounding customer mythology.
1. What do Gorgeous do?
2. Where we do Gorgeous do it?
3. Who do Gorgeous do it for?
Design
It seemed logical to directly respond to these questions via a simple and direct information architecture, each containing custom typography and interactive graphics.
Key features included an interactive map to demonstrate Gorgeous' global reach and reference new and past projects, a calendar to raise awareness of drink industry master classes and meetings whilst a dynamic A - Z informs users about the magic behind the Gorgeous Group brand.
You.Create content management software powers the site, sitting securely on our hosted platform.
View Gorgeous Group
They.Create are committed to the highest design and technology standards.
Their work with us has made them an indispensable part of the Gorgeous Groups online strategy.
Gorgeous Group
Key Features
- You.Create - CMS
- Bespoke Typeface Design
- Copywriting
See Also
Rolex Learning Center
Website
Fouzia Madani
Website
Olivia Farry
Website
