Icon Live
Brief
Icon Live is a market leader in fashion and costume jewellery and accessory concessions, supplying over 40 countries worldwide with over 100 million pieces of jewellery. The company also turns over in excess of £100 million and employs some 2,000 staff.
They.Create was approached to consult on a digital strategy that would not only realign the Icon brand attuned to its target audience, it also needed to reflect the fun and creative nature of Icon’s business.
Outcome
The Phase 1 launch of the new site was to coincide with the announcement of Icon's latest win - the 2012 Olympic licence and needed to establish Icon as the true market leader whilst showcasing some of the many diverse product ranges.
Design
The site was re-toned and designed to convey the creative and fashion orientated nature of the business and a 60 second elevator pitch was created, with key facts and sound bites.
Phase 2 saw the introduction of a fully integrated recruitment section with fully integrated HR database.
The site was built using You.Create content management software and includes the integration of full recruitment CRM.
View Icon Live
When looking for a company to work with to undertake a complete overhaul of our site, we contacted various different companies but from day one They.Create stood out from the crowd.
The team were a joy to work with - exceptionally knowledgable, flexible and understanding - and created a fantastic new site which has ensured we have kept head and shoulders above our competition.
Icon Live
See Also
Baby Ceylon
E-commerce
Blossom Mother & Child
E-commerce
Gorgeous Group
Website
