Projects

Modern Collections

Brief

Following the successful design and delivery of the new White Cube website, They.Create was commissioned to design and develop a new website for Jay Joplin's private gallery space - Modern Collections. 

Outcome

Working with our cultural publishing partners - Cultureshock Media, the site needed to feel like it belonged to same family as White Cube, however stripped back bare of any JavaScript features. Instead, the design hangs on a tight grid and baseline to balance the white space and typography.

This approach ensured a neutral platform could be established, upon which to promote the artists and gallery space itself.

View Modern Collections