ZAP Productions
Brief
For over 10 years, ZAP Productions has been providing first class production support to filmmakers and photographers from all over the world.
ZAP Productions commissioned They.Create to re-design and develop an identity, suitable for both on and offline purposes.
Outcome
Capitalising on the onomatopoeic quality of the word 'ZAP' and the visual connotations it conveys, we developed a large, thick, overprinted logo that appears as though it could bounce into action.
In contrast to this we used a thin rounded typeface to balance out the professionalism and maturity of Zap Production's services. The use of both thick and thin rounded typefaces were then incorporated into both the website and stationary.
View ZAP Productions
They.Create have succeeded in creating a distinct and recogniseable brand identity and handled the project with ease and thoughtfulness.
ZAP Productions
See Also
V&A Channel
Website
Archer Films
Identity
