You.Send - Email Marketing

You.Send - Email Marketing

You.Send is an addition Email marketing plug-in developed for You.Create, Content Management Software. It can be configured to your exact specification or requirements, can be customised to work independently as a stand alone piece of emailing software or integrated into any 3rd party email marketing systems such as Mail Chimp, Pure 360 etc.

Once integrated, You.Send syncs with 3rd party email marketing system to enable you to create, edit and manage your email marketing campaigns, all from within a single working environment. Whether you choose to tap into and benefit from existing 3rd party tools such as analytics and reporting, or simply want complete independence to manage and report your own campaigns, You.Send's got it covered.

You.Send consists of three powerful yet intuitive management and editing tools. From these palettes you can create and manage email campaigns quickly and efficiently with little to no previous web experience required.

They are as follows:

1. Campaign Control Palette
The Campaign Control Panel is both an email management tool and library. It's a place to create new content rich email campaigns, edit and manage existing ones and safely store email marketing activity.

Key Features of the Email Control Palette:
• Create, edit or manage existing campaign templates.
• Create, edit or manage existing mailing list databases.
• Multi-tabbed environment for an efficient work space.
• Sort by content types for quick ordering.
• View by grouped numbers or by 'view all' for an organised workflow.
• Dynamic search filter for smart finding/sorting content.

The Campaign Control Palette also acts as your mailing lists manager. Users can create, edit and manage mailing lists for targeted email campaigns, sync mailing lists with 3rd party senders, (ie. Mail Chimp) or simply create and manage mailing lists independently.

Key Features of the Mailing List Control Palette:
• Import existing mailing list databases with ease via .csv imports.
• Sync 3rd party mailing list databases to ensure up to the minute data capture.
• Audit active users and sign ups from the website from within a single environment.
• Complete 3rd part API support and integration for a seamless experience.
• Create test send newsletters before committing to mailing list sends for peace of mind.
• Create, edit and assign multiple mailing lists with ease.
• Create, edit and assign tags for mailing lists to automatically link content to newsletter categories or products.

2. Content Editor Palette
The Content Editor is used to create, edit and manage email campaign content. It's also where mailing lists are assigned, tagged and synced to 3rd party sender API's.

Key Features of the Content Editor Palette:
• Multi-tabbed environment for an efficient work space.
• Manage and assign newsletters to multiple mailing lists / databases from a simple drop down.
• Create a custom name everytime you send newsletters to personalise your messages.
• Pre-publish and schedule your sends via the send calendar for an organised workflow.
• Preview your newsletters before you send via the preview panel for added peace of mind.
• Drag and drop content directly into the Content Editor for easy newsletter creation.
• Auto pre-populate content directly from your website into newsletters for an automated experience.
• Edit whole sections of your newsletter template via the powerful WYSIWYG for complete flexibility.

3. Customer Manager Palette
The Customer Manager Palette keeps track of all your customers. It identifies who they are, what they're interested in and stores important contact and delivery details. It can also house a buyers purchase history and wish lists and can be fully customised to include a wealth of extra features including purchase profiling for automated, targeted campaign creation.

Key Features of the Customer Manager Palette:
• Multi-tabbed environment for an efficient work space.
• Sort by options for quick content re-ordering.
• View by grouped numbers or by 'view all' for an organised workflow.
• Dynamic search filter for smart finding/sorting content.
• Right-click for quick editing of common functions.
• Customer contact and delivery information for account profiling.
• Customer purchase history for full campaign profiling.